Marketing Communications Manager
Your new role
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The Marketing Communication Manager is primarily tasked with developing, executing and tracking our email marketing efforts, as well as focusing on external communications.
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Email Marketing (75% - 85% of role)
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Developing / Planning
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Creating annual calendar for email campaigns, including campaign timeframes, a mix of “asks” and “nutritious” emails, and a testing plan
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Generating ideas for staffing email marketing campaigns and monthly staff newsletter
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Staying abreast of email marketing trends and industry benchmarks
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Writing brief, friendly and dynamic emails
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Building and testing all email campaigns, including copy, hyperlinks, and email lists
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Creating, conducting and analyzing annual company performance
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Tracking / Analytics
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Evaluating the success of email campaigns, closely monitoring deliverability, open rates, and conversion rates
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Optimizing and maximizing transaction-based emails by testing wording and calls to action
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Documenting lessons learned; maintaining a detailed email style guide
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External Communications (15-25% of role)
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Managing inbound media inquiries, responding to reporters in a timely manner, gathering requested data and information.
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Coordinating speaking and conference opportunities for the company.
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To apply, it is essential that you have
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Must obtain a bachelor's degree in communications, communication arts or marketing.
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Excellent multi-tasking skills, and the ability to work in a fast-paced high volume environment
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Communication skills