Your new role

• The Marketing Communication Manager is primarily tasked with developing, executing and tracking our email marketing efforts, as well as focusing on external communications. 

 

• Email Marketing (75% - 85% of role) 

  • Developing / Planning

  • Creating annual calendar for email campaigns, including campaign timeframes, a mix of “asks” and “nutritious” emails, and a testing plan 

  • Generating ideas for staffing email marketing campaigns and monthly staff newsletter

  • Staying abreast of email marketing trends and industry benchmarks

  • Writing brief, friendly and dynamic emails

  • Building and testing all email campaigns, including copy, hyperlinks, and email lists

  • Creating, conducting and analyzing annual company performance

  • Tracking / Analytics

  • Evaluating the success of email campaigns, closely monitoring deliverability, open rates, and conversion rates

  • Optimizing and maximizing transaction-based emails by testing wording and calls to action

  • Documenting lessons learned; maintaining a detailed email style guide 

 

• External Communications (15-25% of role) 

  • Managing inbound media inquiries, responding to reporters in a timely manner, gathering requested data and information.      

  • Coordinating speaking and conference opportunities for the company.

To apply, it is essential that you have

 

• Must obtain a bachelor's degree in communications, communication arts or marketing. 

 

• Excellent multi-tasking skills, and the ability to work in a fast-paced high volume environment 

 

• Communication skills